- Client
- Wellness brand (name withheld on client request)
- Industry
- Beauty & Wellness
- Location
- India
- Project type
- Organic social media management
The challenge
- Posting was reactive and inconsistent, and each post looked visually unrelated to the last.
- Enquiries arriving in Instagram DMs were going unanswered for days.
Our strategy
- Build a repeatable calendar around four pillars: proof of work, education, offers and brand personality.
- Design a template kit so any post can be produced quickly without losing visual consistency.
- Route social enquiries into WhatsApp where the sales team already works.
What we executed
- Produced a monthly content calendar with reel hooks, carousel outlines and caption copy.
- Designed a reusable template kit in the brand's colour and type system.
- Optimised profile bios, highlights and link destinations.
- Set up comment and DM response guidelines with a WhatsApp handover.
Results
Performance data for this engagement is confidential to the client, so we publish the work delivered rather than unverified numbers. We are happy to walk through anonymised reporting on a call.
Technologies & platforms
- Canva template system
- Meta Business Suite