- Client
- Healthcare clinic, Giridih (name withheld on client request)
- Industry
- Healthcare
- Location
- Giridih, Jharkhand
- Project type
- Local SEO engagement
The challenge
- The clinic was discoverable only by word of mouth. There was no verified Google Business Profile, so it never appeared in Google Maps results for nearby searches.
- Two different phone numbers were circulating across local directories, and the timings listed online were outdated.
Our strategy
- Fix identity first: one canonical Name, Address and Phone format used everywhere online.
- Build the Google Business Profile properly before spending anything on advertising.
- Give the profile a destination — a fast, mobile-first page with services, timings, directions and a click-to-call button.
What we executed
- Claimed and verified the Google Business Profile, set primary and secondary categories, added the full service list with descriptions, holiday hours and service area.
- Uploaded photographs of the premises and facilities, and seeded the Q&A section with the questions patients ask at reception.
- Audited and corrected local directory listings so the phone number and address matched the profile exactly.
- Built a single-page mobile-first website with LocalBusiness structured data, click-to-call and WhatsApp CTAs, and directions embedded.
- Handed over a printed review-request workflow for the front desk.
Results
Performance data for this engagement is confidential to the client, so we publish the work delivered rather than unverified numbers. We are happy to walk through anonymised reporting on a call.
Technologies & platforms
- Google Business Profile
- Google Search Console
- Schema.org LocalBusiness
- GA4