- Client
- Regional retail brand (name withheld on client request)
- Industry
- Retail
- Location
- Jharkhand, India
- Project type
- Website development
The challenge
- The existing website loaded large unoptimised images and shifted heavily while loading on mobile connections.
- All products sat on a single page, so no page could rank for a specific category search.
Our strategy
- Restructure the site around search intent — one indexable page per product category.
- Treat Core Web Vitals as a build requirement rather than a later fix.
- Make the enquiry path unmissable on mobile: sticky call and WhatsApp actions.
What we executed
- Rebuilt the site mobile-first with responsive AVIF/WebP images, explicit width and height on every image, and lazy loading below the fold.
- Created a category page architecture with unique titles, descriptions and canonical URLs.
- Implemented Organization and BreadcrumbList structured data and an XML sitemap.
- Added GA4 with conversion tracking on calls, WhatsApp clicks and form submissions.
Results
Performance data for this engagement is confidential to the client, so we publish the work delivered rather than unverified numbers. We are happy to walk through anonymised reporting on a call.
Technologies & platforms
- React
- Tailwind CSS
- AVIF/WebP
- Schema.org
- GA4