Google Ads and lead-tracking setup for a B2B services company
Rebuilt a Google Ads account around measurable intent: conversion tracking first, tightly themed ad groups, a dedicated landing page and weekly search-term discipline.
Service
Google Ads Management
Buy high-intent demand, profitably.
Google Ads works when someone is already searching for what you sell. We build campaigns around that intent and measure cost per qualified lead, not clicks.
Setup done properly
Conversion tracking first — calls, forms, WhatsApp clicks. Without it, optimisation is guesswork with an invoice attached.
Then tightly themed ad groups, exact and phrase match discipline, a negative keyword list built weekly, and landing pages that match the ad promise.
Ongoing management
Weekly search term reviews, bid and budget adjustments, ad copy testing, and monthly reporting on spend, leads and cost per lead by campaign.
What you get
- Account structure and conversion tracking
- Keyword research and negative keyword management
- Ad copy writing and testing
- Landing page recommendations
- Weekly optimisation, monthly reporting
Google Ads — frequently asked questions
- What is the minimum ad budget you work with?
- We recommend a budget that allows at least 30–50 clicks per week on your core keywords; below that, data is too thin to optimise. We will tell you honestly if ads are not the right first step.
Google Ads projects we have delivered
Talk to us about google ads
Talk to our team for a free digital marketing audit of your business — no obligation.