Published · 7 min read
Foundation checks
Claim and verify the Google Business Profile. Use one consistent Name, Address and Phone (NAP) format everywhere online — website footer, Justdial, IndiaMART, Facebook, and local directories.
Add LocalBusiness structured data to the website so search engines and AI assistants can read your address, hours and service area without guessing.
Content and pages
Create one page per core service and, where you genuinely serve them, one page per city. Each page needs a unique title, a unique meta description, one H1 and real, specific content.
Add an FAQ section answering the questions customers actually ask on calls. This is what gets quoted in Google AI Overviews and by assistants like ChatGPT and Perplexity.
Reviews, links and tracking
Ask every satisfied customer for a review with a short link. Reply to all reviews, positive or negative.
Earn local links: chambers of commerce, local news, sponsorships, supplier and partner sites.
Connect Google Search Console and GA4, then review queries monthly and rewrite pages that get impressions but few clicks.
Need help implementing this?
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